Signature Experiences in Canada

Canadian Tourism Commission adds Scenic Caves to its Signature Experiences Collection.

April 2012 – Scenic Caves Nature Adventures has been designated as one of the top tourism experiences in CANADA.  There are only 26 in all of Ontario and we are the only one in this part of the Province.
A prestigious International designation for sure.

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Ontario Tourism Marketing Partnership Corporation (OTMPC) launched Ontario Signature Experiences (OSE).

Ontario Signature Experience BadgeIn November 2014, Scenic Caves Nature Adventures proudly received the Ontario Signature Experience designation, a program intended to promote and market must-see travel experiences that will appeal to global target markets. The OSE program is designed to showcase the best and most unique tourism experiences in the province that will motivate more people to visit Ontario.

The OSE is linked with the Canadian Signature Experiences Collection (CSE), managed by Destination Canada, in order to both act as a stepping stone for Ontario tourism operators who aspire to be included in Canada’s international marketing and to highlight the diversity of Ontario experiences.

Currently, there are 32 Ontario-based participants in the CSE collection, and 27 Ontario participants in OSE for a total of 59 Ontario based experiences.

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Winner of 2013 Economic Impact Award

Scenic Caves Nature Adventures was awarded the 2013 Economic Impact Award by the Blue Mountains Chamber of Commerce (February 2013). This annual award is presented to a company that has gone ‘above and beyond’ in making a significant impact on the economy of the region through its business.

Jim Farmillo (Chamber), Duncan McKinlay (Blue Mtn Deputy Mayor, Linda Service (Scenic Caves)


Collingwood Businessman Receives Prestigious Lifetime Achievement Award from Province at the Ontario Tourism Summit

Tuesday, October 4, 2011 – Collingwood resident and owner of Scenic Caves Nature Adventures, Rob Thorburn, has been awarded a Lifetime Achievement Award by the Provincial Government’s Ministry of Tourism at its Gala Awards Dinner in Hamilton. Upon accepting the prestigious Award, Thorburn said: ”I accept this honour with HUMILITY and HAPPINESS. Thank You! It will be appreciated not only by myself but by my family, the Team at Scenic Caves Nature Adventures, the Tourism Community in Central Ontario and the Georgian Bay Destination Development Group.”

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National Awards

2004 New Business of the Year Award Eco Adventure Tour

Tourism Industry Association of Canada (TIAC)
Tourism Excellence

2004 Business of the Year Award – Finalist Scenic Caves Nature Adventures

Tourism Industry Association of Canada (TIAC) Tourism Excellence

Ontario Awards

2017 Ontario’s Choice Awards Winner for Best Top Touring Experience

Attractions Ontario

2005 Most Innovative Package Award Eco Adventure Tour

Regional Tourism Marketing Partnership

2005 Best Tourism Marketing Campaign Under $100,000

Ontario Tourism Marketing Partnership

2004 Tourism Innovation Award – Eco Adventure Tour

Tourism Federation of Ontario

Regional Awards

2013 Economic Impact Award, The Blue Mountains Chamber of Commerce
2004 Environment and Economy Award, Collingwood Chamber of Commerce
2003 Business of the Year Award, The Blue Mountains Chamber of Commerce
2002 Commitment to Tourism Excellence Award, Wasaga Beach Chamber of Commerce